Founded in 1938 and published semiannually by Sophia University
Monumenta Nipponica Volume 52, Number 3 (1997)
Monumenta Nipponica Volume 52, Number 3 (1997)

A Japanese Advertising Agency: An Anthropology of Media and Markets by Brian MoeranJohn L. McCreery

MN 52:3 (1997) pp. 427–29

jstor.org/stable/2385647